But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude?
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
For example, a while back I received a press release containing the following sentence: With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. Write it like a reporter would write it.
If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Provide some good quotes. Have him say something memorable and personal, if possible.
Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Luckily there are plenty out-of-work reporters out there right now.
The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.Jun 13, · “Medisweans announces multitudes of additional advanced features to its existing medical billing services.” (This is a most common – and boring -- type of release.
A new sales channel only the home office cares about.) To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Those are the nuts and bolts of writing a press release for an event.
Now, let's look at the basic dos and don'ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template.
DOs. When you write a music press release, you need to "get in and get out" - in other words; you have to communicate all of the necessary information in a clear and engaging manner without overstaying your welcome with the reader. Nov 10, · RULE #3: Write it like a reporter would write it.
If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. To log in to your free press release/event calendar admin account, please click here. For guidelines on posting or formatting your press release, please click here.
All press releases are provided by people and organizations entirely independent of Musical America.
While it can be a useful background document for journalists, a press release isn't a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes.
You can find more information about how to find journalists' contacts details in this article.