Let us start the Ray Ban Marketing Mix: Ray Ban is a popular global brand which offers sunglasses and has a strong popularity all over the world.
Ray Ban follows the customer need approach in designing the framework of their sunglasses which makes it way more attractive for customers.
Ray Ban has also an approach to build up the sunglasses on the demands of users with the special features like protection through UV rays.
Ray Ban continuously keep tracking the demands and need of the Ray ban promotion strategies and from the long time it has been successful in keep changing its products with the fashion and also been able to fit its products according to different culture all over the world.
Ray Ban products manufacturing is mainly done in the 6 manufacturing plants situated in Italy, China, Brazil, India and United states. Ray Ban maintains its product quality so it charges a little higher than its competitors. It uses its brand image to figure out the price of its products along with the customer demands and needs.
Some discount schemes are used according to cultural festivals or in the winter season otherwise generally Ray Ban follows the same price strategy everywhere. Ray Ban might be charging a little high but make sure there is no compromise in the quality of product.
Ray Ban is a worldwide product which can be found out in most countries of the world. It follows the simple distributive approach in which there are distributors and retailers.
It maintains a very sharp eye on the inventory shipped. Ray Ban has opened various exclusive stores in the prime cities of different countries for both sunglasses and optics.
Mar 18, · This campaign has been considered one of the best marketing and branding strategies that Ray Ban has ever had (Servansing, D. ). This slogan sends the message to society that these sunglasses are a window into your soul and to who you really are. 2 responses to “How Ray Ban is Using Music, Architecture and the Human Experience to Sell Sunglasses” Chelsea Adams writes: Spook — The key takeaway of this article is a need to really KNOW your target market beyond the surface level. Ray-Ban offers free overnight shipping to all customers in the contiguous United States. Orders generally arrive within one to two business days. Ray-Ban also offers free shipping to customers in Alaska and Hawaii, but these orders take longer to arrive.
Other than the exclusive stores Ray Ban are generally found in big retail stores and shopping malls as they are costlier product and carry a society status with them. Ray Ban also sell its sunglasses through high end online retailers like Nordstrom.
Ray Ban has a holistic and complete marketing strategy as a part of its marketing mix promotion strategy. Ray Ban showcases its ads through print media and hoardings.
Ray Ban also follows digital marketing where it launches various videos, advertisement on the social media sites and channels like YouTube to increase the visibility of products.
This help them to a large extend as their target customers are mostly of young age who aggressively uses internet and social media sites. Through its websites also Ray Ban promotes its products by clearly in detail telling about each and every products. It also follows the traditional methods like TV advertisement, magazines, outlets etc.
Ray Ban has also been uplifted by the sponsorship method being a part of movies, exhibitions and contests also increases the exposure of products. Ray Ban also comes up with discount and promotional policies to retain loyal customers and keep them engaged.
Hence, this completes the Ray Ban marketing mix.
Ray Ban is an American company which is manufacturing only sunglasses and eyeglasses from which started with the creation of anti-glare glasses for the US army.
They removed the low quality products from stores and distribution till and replenished it with the new high standard quality products.
Ray Ban continued with its sunglasses as the core product for next 10 years and in it came up with optical glasses which turned out to be a little more profitable for Ray Ban as they were costlier and more in demand.
While making up its products Ray Ban focuses mainly on innovation and styles according to different culture which make its products to be way more attractive. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.Mar 18, · This campaign has been considered one of the best marketing and branding strategies that Ray Ban has ever had (Servansing, D.
). This slogan sends the message to society that these sunglasses are a window into your soul and to who you really are. The marketing mix of Ray-Ban define the marketing elements for successfully positioning Ray-Ban product market offer.
One of the best known models is the Four Ps, which helps define Ray-Ban price strategy, marketing options in terms of product, place, and promotion. Jul 25, · Ray-Ban® is a classic brand that has evolved over decades. Introduced in in Bausch & Lomb, the whole purpose of launching Ray-Ban® was that pilots had a tough time while flying planes and they need something to guard their eyes from the strong UV rays.
Ray-Ban Promotion Strategies Words | 14 Pages Nicole S. Tester November 20, Marketing Promotion Strategies Ray-Ban in the 20th century has been able to prove its ability to maintain parallelism between its products and the century’s style determined by the American Culture.
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Ray-Ban Promotion Strategies Essay November 20, Marketing Promotion Strategies Ray-Ban in the 20th century has been able to prove its ability to maintain parallelism between its products and the century’s style determined by the American Culture.
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