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Their services are safe and secure, providing the parents with an excellent place where their children can be taken care of. The Market The child care market is quite competitive in the Boston area.
There are over different facilities. There are two general types of facilities. The larger style is commercially run, typically a corporate franchise center.
These facilities are both regional and national.
There are also many different smaller locally run and owned faculties. While the largest facilities can host between children, the locally run centers typically have a maximum capacity of 20 children. As mentioned earlier, the market is quite competitive.
Safe Kids will employ two strategies to differentiate themselves. The second differentiating effort will be benchmarked customer service. A customer-centric philosophy will be infused within the entire organization. Safe Kids will spend extra money to attract and train the best employees.
This is especially important because it is the employees that interact with both the children and parents and will have the best chance to impress them enough to turn them into a loyal customer as well as to be vocal in telling their friends about their positive child care experience.
The Customers Safe Kids will be concentrating on two different target customer segments. The first is full-time working couples. The second group of customers are drop in, customers who use Safe Kids sporadically, when ever the need arises. Andrea has a sales, marketing, and management background within the industry, having spent seven years at The Toddler Warehouse.
Safe Kids is an exciting opportunity that provides safe and secure child care to the Lynn, MA neighborhood. Through a combination of well-priced services, outstanding customer service, and a well seasoned management team, Safe Kids will quickly gain market share and a reputation as a premier child care provider.
Close personal attention to each child is essential to providing a quality experience for all children; therefore, adequate personnel will be hired to ensure each child has the proper supervision will in our care.
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